We've just released an exclusive episode with marketing veteran Michael Baer, who shares his game-changing approach to business strategy.
What is Stratecution?
Stratecution seamlessly combines strategy and execution into one holistic approach. Michael explains that while many companies treat these as separate elements, the most successful businesses view them as interconnected parts of the same process:
Strategy must be created through the lens of execution and vice versa
No customer ever sees your strategy – they only experience your execution
The best way to market to your customers, is to talk to them 1:1
The Time Paradox
Think developing a strategy takes too much time? Michael flips this perception:
"Getting the strategy right upfront speeds you up once you have it." Without it, you're essentially "getting in your car without a destination in mind" – burning resources and wasting time going to places you never intended to visit.
One Actionable Tip for Founders
Start with your customer!
Before diving into product features or technology specifics, understand your customer's needs, challenges, and how they think about your category. The most effective way? Have actual conversations with prospects and customers – nothing beats direct interaction, even in our AI-powered world.
Want to connect with Michael directly? Reach out to him at michael.baer@techcxo.com for more insights on customer-focused strategy.
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